If you were a little blue bird, with a good pile of money and a whole lot of hype, what would you buy to spice up your nest? There are so many little services being built on top of Twitter that we wouldn't be surprised to see some more of them acquired by the company soon. That would mean more features for everyday users and more usefulness for features loved by loyal early adopters.
Twitter has acquired two other companies so far, that we know of. Search engine and sentiment analysis service Summize became Twitter's own search engine and Values of N sold its assets so engineer Rael Dornfest could be brought into the company. Here are ten other startups we think that Twitter should consider acquiring next. Which kind of company would you most like to see become part of Twitter itself? We've got a poll below.
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Is Twitter in a position to make more acquisitions? We suspect so. It has cash but more importantly it has stock. Think of it this way: Google is afraid of Facebook and Facebook is afraid of Twitter. Would startups bend over backwards to become a part of Twitter? We suspect most would.
Some of these we think are likely acquisitions, some less so. In making this list we considered both functionality that would be helpful to have added to Twitter's own site and technology that would be worth buying instead of just building in-house. Whenever a platform company builds technology that a number of other startups offer, there is a risk of scaring other people away from investing in development that the platform could just reproduce. Acquisitions of startups on a platform probably increase the appeal of development though, as it's a chance to get in on the game.
Quite Likely, if It Hasn't Happened Already
Bit.ly is the most full-featured and popular URL shortener on the market right now and was recently selected as Twitter's own shortener of choice, dethroning TinyURL. Bit.ly offers all kinds of smart analytics, from real time click tracking to semantic analysis for topic keywords from the links that people tweet.
One trusted industry source speaking on the condition of anonymity told us that Bit.ly servers "were moved into Twitter's racks months ago in preparation for this change." Bit.ly is becoming too important to Twitter to keep that functionality outside the company's own shop and the two companies share some investors. We will not be surprised at all if a Bit.ly acquisition by Twitter is announced sometime in the near future.
Could Happen...
Tweetmeme is another fast growing Twitter analytics services that tracks sharing on the service. With another chunk of new features just added today, the service is looking a whole lot like "Feedburner for Twitter" but with even more viral distribution possibilities. The Tweetmeme API is quite interesting and could compliment Bit.ly quite well.
Twitpic is a popular way to share images on Twitter. The site faces a strong challenge from ImageShack's YFrog, but independent Twitpic would be a cheaper acquisition and is already well known among Twitter users. (Twitter should probably look at Enjoysthin.gs, it's got the best user experience.) An increase in imagery on Twitter would probably offer the company a lot more advertising real-estate.
Tweepz is a fascinating Twitter search engine that acts like a directory that lets you parse your results using various metrics gleaned from Twitter. Check out this search, for example. Twitter could benefit from making this kind of search available to users, advertisers and researchers - and Tweepz has already built it. See also Twazzup, another company doing interesting things with Twitter data.
Longer Shots
An iPhone app company could be a good buy for Twitter, there's certainly plenty of options. M.Twitter.com is a good mobile service already but someone specializing in super high-quality Twitter apps for the iPhone, Android and Pre could be good to bring in house. It could be AteBits, makers of Tweetie. There may not be enough reason for Twitter to buy one of these companies, though.
A desktop Twitter app company could help Twitter increase user engagement. Many of the most serious Twitter users (though not all) swear by desktop access. Twitter could acquire the most popular and arguably most innovative desktop app, Tweetdeck, or it could bring Seesmic in house. Tweetdeck would be cheap and shares investors with Twitter. Seesmic is probably getting cheaper by the day and has some really talented people working there. Desktop apps may be too limited in appeal to be a compelling acquisition target.
Geo-location could be a good feature to add to Twitter. Search by user location could be made much more meaningful and the list of things that could be done with it is very long. Brightkite is popular and well developed, Shizzow is pretty and wouldn't be expensive. On the other hand, browsers themselves will likely all become more location aware in the near future and Twitter may be satisfied with its current location data.
Which of these kinds of companies would you like to see Twitter acquire next?(polls)
A semantics company could bring structure to the Tweets, making them more useful and easier to advertise against. Right now links Tweeted are semantically analyzed by Reuters' Calais and sent to Bit.ly, but we wouldn't be surprised if Twitter was interested in scooping up a small semantics shop and helping it scale so that analysis was being done in house. Twitter may feel like semantics don't need to get that close to consumer users, though. (Disclosure, Calais is a ReadWriteWeb sponsor.)
Topify is a widely loved service that intercepts your new Twitter follower notification emails and sends you much more useful ones. It's great but probably too easy for Twitter to just reproduce itself.
FriendFeed plus Twitter would be a match made in heaven. It would be an engineering powerhouse. It would be a step towards mainstream user adoption of FriendFeed, a service that can't make up its mind which end of the sophistication spectrum it's targeting. It's also quite unlikely to happen. If there's one related startup we can imagine turning down a Twitter acquisition offer, it's probably FriendFeed. (Though the investment laden and highly ambitious OneRiot is a close second.) None the less, it would be awesome if FriendFeed's cross-network aggregation, threaded conversations, groups, media support, search and more joined forces with Twitter.
Ultimately, it may be most likely that Twitter's next acquisition will be something vapid. A service that aggregates shopping Tweets, or celebrity Tweets, or something else that will fall short of taking advantage of the Twitter platform's huge potential to change the world. Twitter staff makes relatively simple use of its own service, so hoping that it will acquire companies that make it all the more powerfully sophisticated may be an early adopter's pipe dream.
Maybe not, though. We wouldn't be shocked to see Twitter pick up at least a few of the companies above. What do you think? Are there other services you'd like to see become part of the Twitter team even more than the above? It's a wild and woolly micro-content ecosystem out there - anything could happen.
Discuss
The SK3 is a small, well-specced netbook that would be called a UMPC in a past life. What intrigues me about it is how it's made to integrate with this standard-form business planner. It's strange and pointless and wonderful, like something from an old science fiction movie.
Check out the unboxing at UMPC Portal: Kohjinsha SK3. Ultra-Portable and Portfolio-Ready! (Unboxing video).
Start Mobile has managed to get 18 separate iPhone applications approved by Apple. So you’ll imagine their surprise when one of them was recently rejected. But you may be even more surprised to find out why.
Apparently, Apple doesn’t like the way one piece of art in the app depicts President Obama. Is it out of line or tasteless? Well, you can determine for yourself, because you’ve undoubtedly seen the art in question before: It’s Shepard Fairey’s famous “HOPE” image of Obama that was everywhere during his Presidential campaign.
So why on Earth would this be rejected? Well, here’s the wording in the rejection:
It contains content that ridicules public figures and is in violation of Section 3.3.12 from the iPhone SDK Agreement which states: “Applications must not contain any obscene, pornographic, offensive or defamatory content or materials of any kind (text, graphics, images, photographs, etc.), or other content or materials that in Apple’s reasonable judgement may be found objectionable by iPhone or iPod touch users.”
“Ridicules public figures”? This image is hanging in the National Portrait Gallery at the Smithsonian — yet, Apple apparently finds it inappropriate.
To be clear, the app in question is a free demo app of Start Mobile’s galleries and contains a dozen images, but Apple is clearly just unnerved by the Obama one as you can see in the correspondence below which the developer has shared.
Here’s Apple’s initial rejection letter:
Subject: Start Mobile Wallpaper Gallery 1.0: Application Submission Feedback
Date: Tue, 19 May 2009 12:27:02 -0700 (PDT)
From: iPhone Developer Program
To: XXXXX@XXXXXXX.com, XXXXX@XXXXXXX.netPlease include the line below in follow-up emails for this request.
Follow-up: 74455381
Dear START MOBILE, INC.,Thank you for submitting Start Mobile Wallpaper Gallery to the App Store. We’ve reviewed Start Mobile Wallpaper Gallery and determined that we cannot post this version of your iPhone application to the App Store because it contains content that ridicules public figures and is in violation of Section 3.3.12 from the iPhone SDK Agreement which states:
“Applications must not contain any obscene, pornographic, offensive or defamatory content or materials of any kind (text, graphics, images, photographs, etc.), or other content or materials that in Apple’s reasonable judgement may be found objectionable by iPhone or iPod touch users.”
An example of a public figure is attached.
If you believe that you can make the necessary changes so that Start Mobile Wallpaper Gallery does not violate the iPhone SDK Agreement we encourage you to do so and resubmit it for review.
Regards,
iPhone Developer Program
****************************
Here’s Start Mobile’s follow-up trying to explain why the image is not ridiculing a public figure:
Subject: [Fwd: Start Mobile Wallpaper Gallery 1.0: Application Submission Feedback]
Date: Tue, 19 May 2009 21:56:29 -0700
From: John Doffing
To: iPhone Developer ProgramFollow-up: 74455381
Apple Developer Program:
The attached image is most certainly NOT content that ridicules a public figure, nor is it in any way “obscene, pornographic, offensive or defamatory”.
The attached image is an iconic portrait by globally acclaimed artist SHEPARD FAIREY, and is actually included in the National Portrait Gallery!
* http://news.bbc.co.uk/1/hi/entertainment/arts_and_culture/7817466.stm
According to the BBC:
“When people think of a portrait of Obama, they think of this image.”
Fairey’s works are also in the collections of the Museum of Modern Art in New York, the Los Angeles County Museum of Art and the Victoria and Albert Museum in London.Thank you in advance for your time and consideration.
–
THANK YOU!
Best,
John
Now, lest you think Apple is possibly rejecting the app because Start Mobile doesn’t have permission to use the artist’s work, Start Mobile has three other apps featuring the work of Shepherd Fairey that are already in the App Store.
Okay, so maybe Apple’s isn’t comfortable with the bit of legal wrangling that is taking place over the artwork? That’s possible, but that’s not what it says in the rejection. And there are other applications like this one that use the image in question. And, you’ll notice, that’s not even the real version of the image, and it’s being used in the app’s icon. Why Apple would let that slip by and not this app? I have no idea.
And further, Start Mobile actually has another app that also features an Obama image that has been sitting around waiting to be approved for 2 months now, presumably for the same reason. That app features artwork from urban artist Justin Bua, and contains the image of Obama shown on the right.
So why doesn’t the developer just remove the offending images and get these apps approved? Well, because he doesn’t think he should have to, and believes this is just another case of the App Store approval process gone off the tracks.
“You notice that my original email to you didn’t scream CENSORSHIP or anything like that. I am quite sure that this is simply what amounts to a clerical error. A billion apps sold. 50k apps. etc etc. So this is just growing pains on their part. But unfortunately, it effected us directly, and had we not done SOMETHING, the end result would have been what amounts to accidental censorship,” Start Mobile’s John Doffing told us over email.
He goes on to note that he spoke with someone in developer relations a few weeks ago about the rejection, and they indicated that any apps that contain images of Obama may simply be getting rejected outright because there was a lot of “incendiary political content” that was coming through the App Store approval process around the time of the election. Sometimes “‘the baby is thrown out with the bathwater,” is what Doffing was told.
Doffing said that openness about what was going on made him hopeful that the app would find its way to the App Store, but that apparently didn’t change anything.
Sadly, this looks like yet another ridiculous App Store rejection. While Apple has no shortage of developers wanting to make apps for the platform, at some point, all of these ridiculous rejections run the risk of turning developers away.
Apple badly needs to straighten out its policies and get a team in place that doesn’t make dozens of silly mistakes with regards to app approvals and denials. The system continues to be broken.
Sure, Apple can do what it wants, but it’s asking developers to make apps for its store, which move iPhone and iPod touch units and make Apple all that money. Increasingly, the promise is that developers can earn a living off of the platform, or at least supplement their income. But they can’t do that if Apple keeps rejecting their apps for no apparent reason.
Crunch Network: MobileCrunch Mobile Gadgets and Applications, Delivered Daily.
Smart. And a little gross. An Italian company has resorted to using remote-controlled toy submarines to run fiberoptic cable through the sewers of Milan.
The model of the submarine is apparently the Neptune SB-1, a $600 toy by Thunder Tiger of Taiwan. There’s a full article here but it’s in Italian. Seems pretty self-explanatory, though: attach cable to submarine, drop submarine into river of poo, pee, and bathwater, then pilot said submarine down to the poor sap on the other end of the pipe who’s gotta fish the thing out and connect the cable to whatever needs rigged up.
In unrelated news, think twice about bidding on used Neptune SB-1 toy submarines on eBay — you can never really know where they’ve been.
[via Slashdot]
UPDATE: The match is over. It was excellent (live). We won't wreck the outcome for you. But in case you don't want to waste the rest of your afternooon watching the tape-delay on NBC TV, just search for the results anywhere online, turn on the radio, visit a newspaper web site, visit NBC Sports.com (where their headline blares out the winner while the video only shows the same tape delay), or watch any news channel on TV.
EARLIER: Roddick and Murray are in the middle of the fourth set of their riveting Wimbledon semifinal, with Roddick leading 2 sets to 1.
I guess Mafia games are a big hit these days. Zynga’s Mafia Wars, a multiplayer game that’s playable on social networks like Facebook, as well as the iPhone, has attracted some 4 million gamers to its clutches. (This, despite the fact that it’s more or less a rip-off of the earlier Mafia Life game.) Part of the game’s success, I think, can be attributed to the fact that, unlike in games like World of Warcraft, there’s not as much of a social stigma attached to “whacking” rival mobsters—slaying dragons and whatnot is still sorta “nerdy,” something that good ol’ Cnet says, too. So we’re in good company here.
In any event, so long as we’re on the subject of Mafia games, you can actually win real life money by playing Mafia Payday. I don’t remember how it works, but the guy was on Ron and Fez last week talking about it. So, again, if you’re into that whole mob “thing,” it could be worth your while.
So, uh… Michael Owen to Manchester United. Who saw that coming?